Category Archives: music
Et intervju med Arnbjørn Joar Styrkor Marklund (hey, det er jo meg!) om online markedsføring av musikk (av Øyvind Jevne, BA student)
As part of his empiric work for his BA paper in Music Management from Hedmark University College, Øyvind Jevne asked me to answer some questions regarding online marketing of music. It is all in Norwegian, but I thought it was relevant enough to post. The interview was done during April 2010 (big ups to Øyvind [...]
Myspace is (close to) dead
Thought I should share this with you guys. I am currently writing a report on how music streaming services affect online music consumption habits. In that matter I have done a survey amongst Norwegian students (332 respondents in total). One of the questions in the questionnaire was “Where do you hear about new [...]
What am I working on now? Oh no, It’s yet another music streaming report.
Right now I am writing a report on how music streaming services affect online music consumption habits. I have conducted a survey in Norway with 332 respondents (all students). I am about to start with my analysis of the survey, but thought I should keep you guys updated on my project angle (fyi I [...]
Posted in music Tagged Denmark, future of music, grooveshark, koda, mp3 piracy, Norway, p2p, piracy, prs, Spotify, streaming, wimp 1 Comment
Viral marketing of music videos
MTV first launched August 1 1981, and changed the way music was perceived by industry and consumer. Since then music videos have become both an important marketing tool for the music industry and a common way for people to consume music. Ironically the first music video played on MTV was the 1979 song “Video Killed [...]
Posted in music Tagged future of music, Kristian Luc, music video, Online Marketing, Stoppested, viral 4 Comments
SWOT Analysis Spotify – market competitiveness
As an assignment in the course Innovation, Concept Development and Project Management at ITU we were asked to do a SWOT analysis of a web based product/company of our own choice. We decided to go for Spotify. Thought I should put it up here, as some might find it a little interesting how three IT [...]
Music Listening Habits in The World of Access
What does music subscription services (i.e. Napster, Spotify, TDC Play, Grooveshark) mean for music consumption and listening habits?
October-December 2009 I spent quite a lot of time together with 3 other guys researching music listening habits amongst (primarily) students at the IT-University in Copenhagen, Denmark. The report is based on quantitative research with 203 responds. [...]
Temporary Slaraffenland by Vincent Moon
I recommend you check out 2 great video projects: Temporary Slaraffenland and Temporary Copenhagen.
The french film director Vincent Moon visited Slaraffenland back in May and made a lot of videofootage of the Copenhagen scene.
The first project is a 40 min film with Slaraffenland playing an acoustic version of the whole new album We’re on Your Side [...]
Google Wave: Interesting Product, but what’s up with those t-shirts?
Google Wave is without doubt an interesting product, but this presentation shows that computer programmers have no clue whatsoever when it comes to (t-shirt) design. What’s up with that gray stain under the logo? It looks like they spilled cereal or coffee before entering the stage.
Anyways, enough bullcrap. We used to have a private Internet [...]
Music streaming services and online music consumption – How access to everything is more important than ownership of something