Tag Archives: future of music
Myspace is (close to) dead
Thought I should share this with you guys. I am currently writing a report on how music streaming services affect online music consumption habits. In that matter I have done a survey amongst Norwegian students (332 respondents in total). One of the questions in the questionnaire was “Where do you hear about new [...]
What am I working on now? Oh no, It’s yet another music streaming report.
Right now I am writing a report on how music streaming services affect online music consumption habits. I have conducted a survey in Norway with 332 respondents (all students). I am about to start with my analysis of the survey, but thought I should keep you guys updated on my project angle (fyi I [...]
Viral marketing of music videos
MTV first launched August 1 1981, and changed the way music was perceived by industry and consumer. Since then music videos have become both an important marketing tool for the music industry and a common way for people to consume music. Ironically the first music video played on MTV was the 1979 song “Video Killed [...]
Posted in music Also tagged Kristian Luc, music video, Online Marketing, Stoppested, viral 4 Comments
Music Listening Habits in The World of Access
What does music subscription services (i.e. Napster, Spotify, TDC Play, Grooveshark) mean for music consumption and listening habits?
October-December 2009 I spent quite a lot of time together with 3 other guys researching music listening habits amongst (primarily) students at the IT-University in Copenhagen, Denmark. The report is based on quantitative research with 203 responds. [...]
Merchandise on demand = free money for bands
I have been wanting to write about this for a long time as I have been testing out Spreadshirt for quite a while.
I have written about merchandise on demand before and also pointed to audiolife as a service that focus on, on demand goods for bands. Spreadshirt is an European on demand merchandise alternative and [...]
Posted in music Also tagged band merchandise on demand, merchandise on demand, merchworld, spreadshirt 1 Comment
How long is the tale?
Consumers buy lesser quantities of music. No need to mention that CD sales are dropping (duh!?).
What might be worth mentioning is that just as online music sales (mp3s etc) to consumers seem to take off, music streaming services are actually eating up the mp3 profit (even though streaming has proved to lead to a decrease [...]
Wimp it…
“…into shape. Shape it up. Get straight. Go forward. Move ahead. Try to detect it. It’s not too late. To Wimp it. Wimp it good.”
This is where I go beyond the hype and pinpoint potential advantages when it comes to Wimp and future monetizing and market positioning/competition strategies. I have not interviewed or talked to [...]
Best digital distribution (part five of?)
What makes someone best digital distributor?
The music journalist:
The shortest answer so far is (ironically) written by a journalist (I’m asking the question “what makes someone best digital distributor” to people from the music industry):
“Quantity, quality and dedication to music are the main factors. The social aspect of sharing music, tips and playlists is vital.”
Øyvind Berekvam [...]
Music streaming services and online music consumption – How access to everything is more important than ownership of something