This is the slides from my presentation on my latest report on music streaming services. This time they are in English (yay!). The presentation also includes some thoughts on future challenges for the music industry in order to monetize/succeed with music streaming services. The data in my presentation is based on my own research which [...]
Sorry guys, It is all in Norwegian (some models and definitions are in English though), but the Danish speaking guys had no problem understanding it (and the oral presentation was in Danish). En innføring i Online Marketing – Noen viktige overveielser View more presentations from Arnbjørn Joar Styrkor Marklund.
New report: How does music streaming services affect online music consumption habits and how can we expect such services to affect consumer behavior in Denmark? The report takes a closer look on Norwegian music consumption and the usage of Spotfiy and Wimp. It is based on an online survey with 332 respondents conducted amongst students [...]
As part of his empiric work for his BA paper in Music Management from Hedmark University College, Øyvind Jevne asked me to answer some questions regarding online marketing of music. It is all in Norwegian, but I thought it was relevant enough to post. The interview was done during April 2010 (big ups to Øyvind [...]
Thought I should share this with you guys. I am currently writing a report on how music streaming services affect online music consumption habits. In that matter I have done a survey amongst Norwegian students (332 respondents in total). One of the questions in the questionnaire was “Where do you hear about new artists and [...]
Right now I am writing a report on how music streaming services affect online music consumption habits. I have conducted a survey in Norway with 332 respondents (all students). I am about to start with my analysis of the survey, but thought I should keep you guys updated on my project angle (fyi I have [...]
MTV first launched August 1 1981, and changed the way music was perceived by industry and consumer. Since then music videos have become both an important marketing tool for the music industry and a common way for people to consume music. Ironically the first music video played on MTV was the 1979 song “Video Killed [...]
Sorry guys, it’s in Norwegian (guess Danish people will understand). It is a 15 minute (absolute maximum) presentation on online music listening behaviour seen from a consumer perspective. I’m looking forward to it, and I am looking forward to be part of the discussion panel after my presentation is done. Music Listening Habits in The [...]
As an assignment in the course Innovation, Concept Development and Project Management at ITU we were asked to do a SWOT analysis of a web based product/company of our own choice. We decided to go for Spotify. Thought I should put it up here, as some might find it a little interesting how three IT [...]
What does music subscription services (i.e. Napster, Spotify, TDC Play, Grooveshark) mean for music consumption and listening habits? October-December 2009 I spent quite a lot of time together with 3 other guys researching music listening habits amongst (primarily) students at the IT-University in Copenhagen, Denmark. The report is based on quantitative research with 203 responds. [...]
