In my opinion it is a bad idea for bands and artists (and everyone else) to sync Twitter and Facebook. Here´s why: 1. Lifespan The lifespan of a tweet is much shorter than a status update on Facebook. A status update on Facebook will potentially draw attention for days, while the lifespan of a tweet [...]
Category Archives: General
Musikere SKAL tjene penger på musikken
Så har det skjedd (beklager norskheten, men når jeg er så engasjert som nå funker det verken på dansk eller engelsk)…[edit: artikkel er nå endret - min perspektivering ble skrevet mens opprinnelig artikkel stadig var online.] Jeg har blitt misforstått i media, eller rettere sagt: jeg har blitt fremstilt fullstendig feil i media. Det til [...]
Download article: #tweethos – online ethos on Twitter
This article discuss how one may establish and read ethos on Twitter, as well as what it takes to build a strong Twitter-ethos (referred to as #tweethos). This has been done through an analysis of the textual limitations on Twitter. As an example of agency on Twitter, I submit parts of a discussion where participants [...]
Slides from my presentation on Music streaming services and online music consumption – How access to everything is more important than ownership of something
This is the slides from my presentation on my latest report on music streaming services. This time they are in English (yay!). The presentation also includes some thoughts on future challenges for the music industry in order to monetize/succeed with music streaming services. The data in my presentation is based on my own research which [...]
Slides from my introduction to online marketing at the BA education in Music Management in Copenhagen
Sorry guys, It is all in Norwegian (some models and definitions are in English though), but the Danish speaking guys had no problem understanding it (and the oral presentation was in Danish). En innføring i Online Marketing – Noen viktige overveielser View more presentations from Arnbjørn Joar Styrkor Marklund.
SWOT Analysis Spotify – market competitiveness
As an assignment in the course Innovation, Concept Development and Project Management at ITU we were asked to do a SWOT analysis of a web based product/company of our own choice. We decided to go for Spotify. Thought I should put it up here, as some might find it a little interesting how three IT [...]
Music Listening Habits in The World of Access
What does music subscription services (i.e. Napster, Spotify, TDC Play, Grooveshark) mean for music consumption and listening habits? October-December 2009 I spent quite a lot of time together with 3 other guys researching music listening habits amongst (primarily) students at the IT-University in Copenhagen, Denmark. The report is based on quantitative research with 203 responds. [...]
Things to do, nothing to say…
…well that is not true. I have tons of things I could write about, but I haven’t had time to do any of that. Actually I haven’t really had time to realize that my site have been down due to a wordpress update (page updated, but I didn’t realize that my custom theme didn’t appear [...]
The Launch Dates of Major Social Networking Sites
The launch dates of major Social Networking Sites. I am planning to log in to my LinkedIn profile later today, have already been on Facebook this morning, but can’t remember the last time I was on Myspace. What is funny though, is that I had a Friendster account back in 02 without really getting it.

