In my opinion it is a bad idea for bands and artists (and everyone else) to sync Twitter and Facebook. Here´s why: 1. Lifespan The lifespan of a tweet is much shorter than a status update on Facebook. A status update on Facebook will potentially draw attention for days, while the lifespan of a tweet [...]
A little update: Ever since I finished my master thesis I have been extremely busy at Universal Music Denmark. That´s why things have been rather quiet here on this website. I truly love my work and line of expertise, and I am looking very much forward to what the future will bring (there´s more news [...]
I have a quote in regards to music streaming services in a new report released by IFPI Denmark June 1, 2011. The report is in Danish and can be downloaded here. Click here to visit the IFPI website and read what they are saying about their own report. The report is pointing out the fact [...]
When in New York last week I had an interesting lunch conversation with an acquaintance that works with online marketing within a totally different business than the music industry. A topic that came up was the existence of record labels (as we know them). One of many questions was why they still exist and if [...]
…Not yet. What is dead is the economy of the CD (also pointed out by Tom Silverman, founder of the New Music Seminar) In many territories, the CD is doing quite okay and the CD will of course not die before no one manufactures it and/or buys/sells it. It is also important to keep in [...]
The success of streaming services such as Spotify in Sweden and Norway, as well as WiMP in Norway and the attention of Mog and Rdio etc in the USA, proves that music streaming services has a great potential to liberate music consumption, as well as drive traffic from illegal music sites. Economically this is an [...]
I am constantly telling bands and artists (as well as other people in the music industry) how important it is to have a website and not just a myspace profile or whatever social media profile or blogspot blog (the first one is obviously starting to sink in these days). Sure, you may integrate your blog [...]
With the Norwegian artist Åge Aleksandersen’s Facebook usage as a case study, this paper discuss how artists may use social media in order to build healthy relationships with fans, as well as improving their business intelligence through strategic usage of social media as eCRM (electronic Customer Relationship Management). My knowledge of how Åge Aleksandersen use [...]
Så har det skjedd (beklager norskheten, men når jeg er så engasjert som nå funker det verken på dansk eller engelsk)…[edit: artikkel er nå endret - min perspektivering ble skrevet mens opprinnelig artikkel stadig var online.] Jeg har blitt misforstått i media, eller rettere sagt: jeg har blitt fremstilt fullstendig feil i media. Det til [...]
This article discuss how one may establish and read ethos on Twitter, as well as what it takes to build a strong Twitter-ethos (referred to as #tweethos). This has been done through an analysis of the textual limitations on Twitter. As an example of agency on Twitter, I submit parts of a discussion where participants [...]
