My name is Arnbjørn Joar Styrkor Marklund. As an experienced music industry professional and MSc in Digital Design & Communication, I specialize within music streaming and consumer behaviour, social media, online marketing and digital trends.
Previously at Universal Music Denmark. Now heading for new and exciting ventures in Oslo, Norway.
Work Experience
01.02.12 – present Aspiro Music / WiMP: Business Analyst
Returning to Norway after 6 years abroad to start as a Business Analyst for the music streaming service WiMP. The WiMP brand stands for a strong editorial music streaming service, guiding users to their music. The aim is to be the best local music service in every territory, and to offer the latest, greatest and most relevant songs faster than anyone else.
Work Experience (past)
01.09.10 – 31.12.11 Universal Music Denmark: Digital Consultant
At Universal Music I consulted within online communication strategies in order to optimize online marketing campaigns. An important aspect of this position was to focus on ROI in relation to CRM and D2C strategies. I also spent a lot of time optimizing the relationship with strategic business partners as well as secure the UMG market share and exposure of all of our artists on popular streaming services such as Spotify and WiMP (key account management).
26.03.09 - 26.09.10 Apollo Music / Apollo Live: Product Manager
Product Manager for Apollo Live, a Scandinavian publisher for library music tailored the A/V-Industry. The company is a division of Apollo Music and based in Copenhagen, Denmark.
01.07.08 – 12.12.08 Vice Music: Marketing Assistant (trainee)
Vice Music is a leading independent record company in the USA. I have had the honor of working on marketing campaigns with bands such as Chromeo, The Streets, Japanese Motors and The Raveonettes. I worked at the New York office.
01.08.07 – 26.03.09 Merger Management: Exploitation & New Media Manager
Primarily worked with online communication & design. Merger Management is based in Copenhagen, Denmark.
01.06.04 – 01.01.07 Grammar Records: Partner
Among working with many quality artists, I did A&R, project management and all promotion and marketing on the debut album of the Norwegian Grammy Award winning artist Marthe Valle. Grammar Records was based in Trondheim, Norway.
26.06.03 – 28.08.07 Marklund Management: Owner
Artist manager for The Lionheart Brothers. Also worked as manager for Silence the Foe and Kenneth Ishak. Tour management and freelance promotion and marketing for artists, festivals and record labels. Marklund Management was based in Trondheim, Norway.
Miscellaneous
- Guest lecturer in online marketing at Rhythmic Music Conservatory, Copenhagen (2010-2011).
- Guest lecturer on “music in the cloud” at Det Jyske Musikkonservatorium, Århus (2011)
- Guest lecturer in social media marketing at HINT (Høyskolen i Nord Trøndelag) (2011).
- Speaker and panel participant/debater at several media & music industry events in Denmark (2010-2011)
- Management consultant for bands and musicians in Norway and Denmark (2006-2011).
Education
2009 – 2011 IT-University, Copenhagen, Denmark: Master of Science in Digital Design and Communication
My master thesis was about playlist marketing and user behaviour in the new music economy.
2006 – 2009 Rhythmic Music Conservatory, Copenhagen, Denmark: Bachelor of Arts in Music Management
My BA paper was about online market tendencies, social media and monetizing.
You are welcome to visit my Linked in profile for more information on my professional conquests. Click on button below:
