A little update:
Ever since I finished my master thesis I have been extremely busy at Universal Music Denmark. That´s why things have been rather quiet here on this website. I truly love my work and line of expertise, and I am looking very much forward to what the future will bring (there´s more news coming very soon). At Universal I have been busy preparing the Universal Music repertoire for the DK launch of Spotify as well as maintaining the relationship with other key accounts such as WiMP and TDC Play. Universal Music Denmark has also launched Digster – a service offering editorial playlists for Danish users of Spotify, WiMP and TDC Play.
I actually had Digster as a case study when writing my master thesis on “playlist marketing in the new music economy”. Last month I had the pleasure of talking about Digster as well as my master thesis to music management students at The Rhythmic Music Conservatory in Copenhagen. Here´s the presentation i made for this talk. The master thesis is actually confidential, so this is the furthers you will get in regards to getting your hands on my master thesis (the presentation gives an introduction to Digster as a service as well as considerations in regards to theory and the methodology when working on the master thesis):
