In my opinion it is a bad idea for bands and artists (and everyone else) to sync Twitter and Facebook. Here´s why: 1. Lifespan The lifespan of a tweet is much shorter than a status update on Facebook. A status update on Facebook will potentially draw attention for days, while the lifespan of a tweet [...]
Tag Archives: Facebook
Case study: Social media as CRM
With the Norwegian artist Åge Aleksandersen’s Facebook usage as a case study, this paper discuss how artists may use social media in order to build healthy relationships with fans, as well as improving their business intelligence through strategic usage of social media as eCRM (electronic Customer Relationship Management). My knowledge of how Åge Aleksandersen use [...]
Any Danish bands out there more into social media than Slaraffenland? I do not think so!
Slaraffenland does live Twitting, Facebooking and Tumblr blogging ón the road. I am happy they do this and I am proud to say that I do consulting for these guys (btw: have I mentioned that their music is pretty darn good too?) Follow Slaraffenland on: Twitter Facebook Tumblr and so forth…

