In my opinion it is a bad idea for bands and artists (and everyone else) to sync Twitter and Facebook. Here´s why: 1. Lifespan The lifespan of a tweet is much shorter than a status update on Facebook. A status update on Facebook will potentially draw attention for days, while the lifespan of a tweet [...]
Tag Archives: marketing
Music streaming services, taste communities and the marketing of access.
The success of streaming services such as Spotify in Sweden and Norway, as well as WiMP in Norway and the attention of Mog and Rdio etc in the USA, proves that music streaming services has a great potential to liberate music consumption, as well as drive traffic from illegal music sites. Economically this is an [...]
New Danish company helps you with online marketing
I met Torben Eik Jacobsen first time at the Spot festival this year, but remember him from Musikparlamentet. He told me about his new company Yourwaves. They help (danish) bands and artists with online marketing. They have a blog called Making Waves and write about online trends. They seem like dedicated people, so it is [...]
The best merchandise stand I have ever seen
For Halloween I went up state, to Suny Purchase College to see The Cassettes. The band had the best merchandise stand I have ever seen (sorry for the really bad picture quality, my phone has a really shitty camera): I have already blogged about their latest release and how the packaging and marketing idea behind [...]
Great packaging = great marketing?
Speaking of the future of music. This is definitely something worth buying: Not CD, not MP3, not vinyl, but Cassette (comes with download though). The package includes one limited edition numbered cassette, one download card, one collectible car and one collectible horse (especially love the fact that there’s a collectible horse in the package). The [...]
The future of music?
Nobody buys CD’s anymore. Or do they? Well, let me put it this way; Do people still buy music? A lot of times when I talk to people within the music industry, I really do not understand why the fuck they don’t sell vacuum cleaners instead of music, or soap, or sex – for that [...]

