In my opinion it is a bad idea for bands and artists (and everyone else) to sync Twitter and Facebook. Here´s why: 1. Lifespan The lifespan of a tweet is much shorter than a status update on Facebook. A status update on Facebook will potentially draw attention for days, while the lifespan of a tweet [...]
Tag Archives: music
Music streaming services, taste communities and the marketing of access.
The success of streaming services such as Spotify in Sweden and Norway, as well as WiMP in Norway and the attention of Mog and Rdio etc in the USA, proves that music streaming services has a great potential to liberate music consumption, as well as drive traffic from illegal music sites. Economically this is an [...]
Wimp it…
“…into shape. Shape it up. Get straight. Go forward. Move ahead. Try to detect it. It’s not too late. To Wimp it. Wimp it good.” This is where I go beyond the hype and pinpoint potential advantages when it comes to Wimp and future monetizing and market positioning/competition strategies. I have not interviewed or talked [...]
Preparing for my last BA interview
My BA paper is about music, social media and monetizing. So far I have done 2 great interviews with two great people from the computer/music industry. This morning I will interview Andrew Dubber. Dubber is the authour of the New Music Strategies and has written this great and free (yeah, click the link and download) [...]
Stina Stjern – Give Me Christmas Time, Christmas card
Stina Stjern (yes, she is my girlfriend) has just released a Christmas card with two of her Christmas songs as download (+ a remix Triobelisk did of one of the songs, meaning 3 songs in total). I think this is a great idea and it is a fun way of releasing music. On the back [...]
Recommendation: artistdata.com
I’ve been using artistdata for several months now, and it is a really helpful tool in my work promoting shows. Especially if you are planning a tour in the US. Check it out: Walk-Thru from ArtistData on Vimeo.
Fribit – new Norwegian voice in the download debate
This article in the Norwegian newspaper, Dagbladet, drew my attention towards Fribit. I don’t think the chronicle makes their point of view stand out at all (even though their press person wrote it -haha), so make sure you watch this information video (all in Norwegian): FriBit informasjonsvideo by FriBit
Great packaging = great marketing?
Speaking of the future of music. This is definitely something worth buying: Not CD, not MP3, not vinyl, but Cassette (comes with download though). The package includes one limited edition numbered cassette, one download card, one collectible car and one collectible horse (especially love the fact that there’s a collectible horse in the package). The [...]
The future of music?
Nobody buys CD’s anymore. Or do they? Well, let me put it this way; Do people still buy music? A lot of times when I talk to people within the music industry, I really do not understand why the fuck they don’t sell vacuum cleaners instead of music, or soap, or sex – for that [...]

