In my opinion it is a bad idea for bands and artists (and everyone else) to sync Twitter and Facebook. Here´s why: 1. Lifespan The lifespan of a tweet is much shorter than a status update on Facebook. A status update on Facebook will potentially draw attention for days, while the lifespan of a tweet [...]
With the Norwegian artist Åge Aleksandersen’s Facebook usage as a case study, this paper discuss how artists may use social media in order to build healthy relationships with fans, as well as improving their business intelligence through strategic usage of social media as eCRM (electronic Customer Relationship Management). My knowledge of how Åge Aleksandersen use [...]
This article discuss how one may establish and read ethos on Twitter, as well as what it takes to build a strong Twitter-ethos (referred to as #tweethos). This has been done through an analysis of the textual limitations on Twitter. As an example of agency on Twitter, I submit parts of a discussion where participants [...]
Slaraffenland does live Twitting, Facebooking and Tumblr blogging ón the road. I am happy they do this and I am proud to say that I do consulting for these guys (btw: have I mentioned that their music is pretty darn good too?) Follow Slaraffenland on: Twitter Facebook Tumblr and so forth…
A week ago I defended my Bachelor assignment. My paper was about market tendencies, social media and monetizing. Social media platforms have all become an integrated and important part of promoting music. But with social media platforms operating at a loss and dodging bullets with new rounds of funding, it is hard not to question [...]
I met Torben Eik Jacobsen first time at the Spot festival this year, but remember him from Musikparlamentet. He told me about his new company Yourwaves. They help (danish) bands and artists with online marketing. They have a blog called Making Waves and write about online trends. They seem like dedicated people, so it is [...]
My BA paper is about music, social media and monetizing. So far I have done 2 great interviews with two great people from the computer/music industry. This morning I will interview Andrew Dubber. Dubber is the authour of the New Music Strategies and has written this great and free (yeah, click the link and download) [...]
I assume you already know the google alerts. If not, you should sign up – this is a great way for you to keep track of all the online buzz you and your band might receive. Recently I have stumbled across WhosTalking. It is a week old social media search. Check it out. Who knows, [...]
